Will some potential ticket-buyers be scared off by the decades of One Piece content that preceded Film Red? How can Crunchyroll convince newcomers who don’t follow the show that this film is a good entry point into the franchise? Promos like the Times Square takeover will make existing fans excited, but won’t do anything to convince the average moviegoer that this is a good standalone film experience, regardless of any prior engagement with the IP. On the other hand, with such a strong history comes a high bar of entry for new fans. And, unlike Jujustu Kaisen 0 and Demon Slayer the Movie before it, One Piece the franchise has a decades-long history as one of the most popular mainstream anime IPs in the U.S. Anime films tend to do the bulk of their business during their first week in cinemas, so it’s a good thing for One Piece that there is no real competition during that window. It’s also playing in IMAX and other eye-catching formats that typically boost a film’s theatrical profile. box office potential is the fact that this fall’s wide release calendar is exceptionally weak, and One Piece is the only wide release scheduled for the November 4 weekend. It seems fair to say that the $30-50 million mark is the new standard by which big-named anime features will be held going forward.īoosting One Piece’s U.S. In fact, four of the top six highest-grossing anime titles in North America have come in the last four years, with Demon Slayer the Movie: Mugen Train ($49.5 million) and Dragon Ball Super: Broly ($30.7 million) joining the two previously mentioned films. Dragon Ball Super: Super Hero ($38.1 million) and Jujutsu Kaisen 0 ($34.5 million) have been smash hits for the Sony-owned distributor, ranking as the fourth and fifth-highest grossing anime titles in North American box office history. Prior to its North American launch, Animation is Film will host the world premiere of the film’s English-language dub in Los Angeles on Saturday, October 22.Ĭrunchyroll is three-quarters of the way through a year that looks likely to go down in history as truly transformative for anime distribution in North America. North American ticket pre-sales are now open for One Piece Film Red, which will release in theaters in the U.S.
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